Kids love junk. It’s true. School aged kids really start being suckers for mass marketed characters from their favorite shows, movies and even apps. Shoot, they’ve been known to freak out about characters from things that they’ve only heard about from classmates. It’s pretty crazy. So, I have no doubt

We’re still recovering from the chaos, er magic, of Christmas but Valentine’s Day, the holiday of love and roses, is right around the corner. Between stuffing 25 bags for each kid’s class, finding a show-stopping “Baby’s First Valentine’s Day” ensemble, and capturing one thousand insta-perfect moments, we’re exhausted already. Here

We’re all about everything vintage and throwback, from a 1947 Château Gilette Doux to 80’s Madonna to the rad toys of our childhood. Luckily lots of toy brands are now marrying tried and true classics with modern style to create new gems that can be passed down and enjoyed for

We all know what our kids want for the holidays. They’ve told us a million times, or we just know what they’re obsessed with. But! This is a list of unexpected gifts for kids that will surprise your kiddo and get loads of giddy giggles, too. And, don’t forget to

You can avoid the summer slide by helping your little one blossom into a reader this summer. Here are five tips to grow your child’s love of reading. And, a chance to win a personalized book and gift set from I See me! After all, children who love reading live