Kids love junk. It’s true. School aged kids really start being suckers for mass marketed characters from their favorite shows, movies and even apps. Shoot, they’ve been known to freak out about characters from things that they’ve only heard about from classmates. It’s pretty crazy. So, I have no doubt

Preschoolers are pretty much the cutest and they deserve gifts that will make that cuteness even cuter by causing them to bend their heads, and saggy cheeks, down in focus and mezmerization (Sure, I say that’s a real word) or squeal with an adorable smile. That’s why I came up

I was thrilled to help provide prizes for the raffle at Q300’s annual Halloween party and fundraiser. Q300 is one of New York City’s only Kindergarten through 8th grade schools dedicated to the education of the city’s top 1% of students (according to somewhat arbitrary gifted and talented test results).

This is my first year doing real back-to-school shopping as a mom. I’m trying to channel the excitement that I remember as a kid. The thrill of a new pair of shoes and new school supplies still feels like yesterday in my mind. But, as a busy mom, I’m feeling pretty

Whether you’re five weeks into summer or have a few weeks of school to go, these Summer Bucket List ideas for littles will keep them entertained from dusk ‘til dawn. We love the season of outdoor exploration and amazing adventures you’ll be reliving for years to come. Cheers to minimizing